THE INITIATION: THE NEWSPAPER

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You're really getting warmer... you've solved the second challenge and are now up to the third, the Newspaper.

The answer, like last time, is a three-letter word you'll use to append the URL in the form magicscam.com/XXX, replacing the "XXX" with the solution.

For this challenge, start by reading the newspaper article... everything you need is on the page (you won't need to add heat, so you'll need to have a new idea...)